Vinstinct is a Black-owned LLC founded in 2020 by a small group of women, wine enthusiasts, and graduate students at Cornell University. Our mission is to save wine novices time, money, and effort in wine selection through providing users with personalized wine recommendations from local establishments and increasing overall wine education.  With so many options of wine to choose from, it can be difficult for a wine novice to find a wine that they actually enjoy. We are dedicated to helping you save you time, money, and effort in finding the best assortment of wines for you. We offer online surveys designed to gauge your taste preferences and generate customized suggestions on occasion-specific wines, pairing notes, wine-related events and excursions, discounts, and more. Through our services, you can learn more about your individual preferences in wine, purchase select wines that complement your distinct palate, and discover new ways to enrich your wine tasting experience.

We have partnered with numerous wineries, vineyards, cellars, restaurants, and bars in the Finger Lakes and surrounding counties of Upstate New York to match customers with an exclusive selection of wines produced and sold in these regions. Apart from its historic nature, “gorges” scenery, and indigenous influence, the Finger Lakes region is home to some of the best wineries in the country. Through our partnerships, we not only aim to assist consumers with choosing compatible wines from a huge variety of choices, but also bring awareness to the hidden gems of Upstate New York and share a piece of the Finger Lakes with wine novices and enthusiasts across America.