Wine Education Made Easy.

Visit our Vinstinct Game Center!

Check out our content below and let us know your favorite way to learn about wine by rating each category. Thank you for your help and support!

Enhance Your Wine Experience with Vinstinct

Vinstinct is a Black-owned company founded in 2020 by a small group of women, wine enthusiasts, and graduate students at Cornell University. We help NEW, Black wine lovers build knowledge, confidence, and connection through wine education and experiences.  While the demographic of wine consumers is becoming more diverse, wine culture remains antiquated, elitist, and Eurocentric, excluding minorities and people of color from the full experience of wine consumption. Specifically, Black wine consumers, who have recently developed a love for wine, struggle with understanding basic wine jargon and finding new wines that they will enjoy because of the sociocultural barriers within the wine industry. The unmet need that our business addresses is helping new, Black wine lovers improve their understanding of wine and enhance their confidence in wine selection by relating wine education to Black American culture. 


Discover and Learn More About Wine


Help Us Help You!

We are dedicated to helping you learn more about wines in an easier and fun way. Currently, we want to learn how we can best serve YOU in this process, so we have related wines to the social and cultural interest of new, Black wine lovers through (1) music, (2) food, (3) games, and (4) language. Check out our content below and let us know your favorite way to learn about wine by rating each category. Thank you for your help and support!


Pair Your Wine with Our Playlists

Wine is more than just a drink, it’s an experience; and it’s no secret that music is a huge part of our lives, especially when we’re just vibing out and relaxing by ourself or with friends. So, we’ve put together different playlists of songs from your favorite artists and paired them with distinct wine varietals to help you better experience your wine and music. 


Wine Pairings for Cultural Cuisine

We all know that wine and food go hand-in-hand, but one of the biggest questions WE ALL have is “what wine should I pair with my food?” While you can quickly search online for wine pairings with pasta, salad, salmon, and steak, it can be challenging to find wines that pair well with cultural cuisine. Yes, we’re talking oxtail, plantain, sweet potato pie, macaroni and cheese, jambalaya and much more. Here, we not only provide you with some of our favorite cultural recipes but also some great wines that pair well with these meals that appeal to everyone’s palate.



Wine March Madness Challenge

For our Wine March Madness Giveaway Bracket Challenge, we paired several of your favorite NBA athletes and legends with specific red and white wine varietals. The wines that were paired with each basketball player was based on their skill sets and characteristics on and off the court. Our instagram follower got the chance to fill out their own bracket and compete for prizes. Learn more about our basketball/ wine pairings. 


Easier Ways to Learn Your Wine Notes

At some point of your wine journey, you have probably struggled with trying to identify the aromas and notes that you’re getting from your wine. This is because wine culture is still relatively new to America, and we are unfamiliar with the certain fruits and flavors that are more traditional to the old world wine countries (primarily in Europe, North Africa, and the Middle East). Here, we help breakdown some of that jargon for you and teach you how to identify wine notes using language that you’re familiar with.


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