
Build your Vinstinct with our
Wine Warriors App
Enhance Your Wine Education with Vinstinct
Vinstinct was founded in 2020 by Black women, wine enthusiasts, and graduate students at Cornell University. We help Black wine lovers build knowledge, confidence, and community through accessible and relatable wine education. As wine culture continues to expand in the U.S., there is an emerging population of Black individuals who want to learn more about wine, expand their palate, and feel a sense of belonging within the wine community. Â However, Black wine lovers often feel intimidated and othered in wine spaces because traditional wine culture is Eurocentric, elitist, and antiquated, excluding people of color. More specifically, Black wine lovers feel rejected in wine spaces because of these social and cultural disparities and the lack of connection among other Black wine lovers. This gap creates a need for accessible and relatable wine education that appeals to our target customers. We achieve this by integrating Black culture into wine education through our Wine Warriors game, a freemium-based mobile app that we aim to develop.
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GAME CENTER
Wine Warriors App
WW is a wine education app that offers simple, interactive, and action-based games to build your wine knowledge and make your wine experience fun and pleasurable. WW is under development; however, you can sign up to be the first to know when we launch our app. In the meantime, test your wine knowledge at our online Vinstinct Game Center.