Wine Education Made Easy.

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Enhance Your Wine Experience with Vinstinct

Vinstinct was founded in 2020 by Black women, wine enthusiasts, and graduate students at Cornell University. We help Black wine lovers build knowledge, confidence, and connection through relatable and accessible wine education. While the demographic of wine consumers is becoming more diverse, wine culture remains antiquated, elitist, and Eurocentric, excluding minorities and people of color from wine spaces. Specifically, Black wine consumers, who have recently developed a love for wine, struggle with understanding basic wine jargon and finding new wines that they will enjoy because of the sociocultural barriers within the wine industry. The unmet need that our business addresses is helping new, Black wine lovers improve their understanding of wine and enhance their confidence in wine selection by relating wine education to Black American culture. 


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Vinstinct Wine Education App

Our product is a wine education mobile app that offers fun, simple, and interactive games to build and test each user’s wine knowledge. Our app will utilize various intuitive game styles such as matching, fill in the blank, drag and drop, multiple choice, and puzzles to make wine education a more pleasurable and relatable experience for new, Black wine lovers. We are still in the process of developing our app; however, by signing up with us, you will be the first to know when we launch our product. In the meantime, you can play the following games to start testing your wine knowledge.