Vinstinct was founded in 2020 by Black women, wine enthusiasts, and graduate students at Cornell University. We help Black wine lovers build knowledge, confidence, and connection through relatable and accessible wine education. While the demographic of wine consumers is becoming more diverse, wine culture remains antiquated, elitist, and Eurocentric, excluding minorities and people of color from wine spaces. Specifically, Black wine consumers, who have recently developed a love for wine, struggle with understanding basic wine jargon and finding new wines that they will enjoy because of the sociocultural barriers within the wine industry. The unmet need that our business addresses is helping new, Black wine lovers improve their understanding of wine and enhance their confidence in wine selection by relating wine education to Black American culture.